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Kofi Osei

Pharmacy Practice

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Research Summary

(inferred from publications by AI)

The researcher focuses on integrating digital technologies across physical and service domains to explore how these influences customer experiences, service innovation, and marketing strategies in various contexts.

Research Themes

All Papers

Hey Alexa … examine the variables influencing the use of artificial intelligent in-home voice assistants(2019)
Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement(2020)
Do Perceived Privacy Risks of AI Matter? A Longitudinal Study on the Drivers of Continued Use of Intelligent Voice Assistants(2025)
The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective(2019)
Examining consumer attitudes towards retailers' m-commerce mobile applications – An initial adoption vs. continuous use perspective(2019)
Examining attitudes towards M-commerce applications… What does it mean for retailers?(2018)
Chat to an advisor now… Examining the variables influencing the use of online live chat(2019)
Antecedents and Outcomes of Consumer Attitudes Toward Mobile Commerce Applications--Model(2020)
Social Networking Sites: A Focus on Mobile Marketing Strategies(2024)
Examining online social brand engagement: A social presence theory perspective(2017)
Examining satisfaction with the experience during a live chat service encounter-implications for website providers(2017)
How live chat assistants drive travel consumers’ attitudes, trust and purchase intentions(2020)
Chat now… Examining the variables influencing the use of online live chat(2019)
What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement(2022)
Evaluating individual level antecedents and consequences of social media use in Ghana(2017)
Understanding consumer motivations in online social brand engagement participation(2019)
Social media brand engagement practices(2019)
What keeps me engaging? A study of consumers' continuous social media brand engagement practices(2022)
Social Media Marketing Strategy(2024)
Examining the moderating effects of firm generated content on online social brand engagement(2017)
Examining online social brand engagement: A social presence theory perspective(2018)
Socio-Psychological Gratification, Consumer Values, and Social Media Brand Engagement--Model(2022)
Social Media Marketing Management: How to Penetrate Emerging Markets and Expand Your Customer Base(2024)
Social Media Marketing in Africa and Other Emerging Economies(2024)
Mobile Ecosystems and Apps in Social Media Marketing(2024)
Sociocultural and Ethical Aspects of Social Media Marketing(2024)
Patient co-creation activities in healthcare service delivery at the micro level: The influence of online access to healthcare information(2016)
Service experiences and dyadic value co-creation in healthcare service delivery: a CIT approach(2015)
Patient participatory behaviours in healthcare service delivery(2017)
Value Co-Creation in Health Care: A Phenomenological Examination of the Doctor-Patient Encounter(2017)
Conceptualizing value co-creation in health care delivery: the focal dyad perspective(2013)
An examination of value co-creation at the micro level in a healthcare setting : a dyadic approach(2015)
An examination of the influence of ICT on patient co-creation in healthcare service delivery at the micro level(2016)
Value perceptions in value co-creation in healthcare service delivery at the micro level : implications for theory and practice(2015)
Examining the service engagement process in value co-creation in healthcare service delivery : a multi-level perspective(2018)
Customer Centricity in B2B Context: Exploring Triggers, Enablers, and Barriers to Strategy Formulation and Implementation(2025)
Examining the influence of virtual reality tourism on consumers' subjective wellbeing(2023)
Examining the effects of patient characteristics and prior value needs on the patient-doctor encounter process in healthcare service delivery(2016)
Customer coproduction in healthcare service delivery: Examining the influencing effects of the social context(2020)
Developing Customer Loyalty in Healthcare(2019)
It’s time to chat…examining the customer experience during an online live chat service encounter(2017)
Introduction to Healthcare Service Marketing Management(2019)
Web 2.0-enabled team relationships: an actor-network perspective(2020)
Leader-member exchange and organizational citizenship behaviour: The moderator effects of subordinates’ horizontal collectivism orientation and team-member exchange(2023)
Health Service Marketing Management in Africa(2019)
Social Media Marketing Management(2024)
AI Voice Assistants and Consumer Brand Engagement--Model(2021)
Consumer-based brand equity as competitive differentiator in an emerging African economy(2014)
The technological dilemma for entrepreneurial leaders: who drives innovation?(2022)
Ethical, Social, and Legal Issues in M-Commerce(2024)
Foundations of Mobile Commerce: A Gateway to Engaging in Emerging Markets(2024)
Managing Customer-Centricity in Complex B2B Settings: Formulation and Implementation(2024)
Patient experience and co-creation of value in healthcare service delivery(2014)

Collaboration Network

No collaborations found in the dataset.

About This Profile

This profile is generated from publicly available publication metadata and is intended for research discovery purposes. Themes, summaries, and trajectories are inferred computationally and may not capture the full scope of the lecturer's work. For authoritative information, please refer to the official KNUST profile.