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What keeps me engaging? A study of consumers' continuous social media brand engagement practices

Paper Details
Authors:
Kofi Osei-Frimpong
Brigid Appiah Otoo
Graeme McLean
Nazrul Islam
Lebene Richmond Soga
Publication Date: 2022-10-28
Digital Marketing and Social MediaSocial SciencesSociology and Political ScienceSocial Sciences
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