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VALUE AND WILLINGNESS-TO-PAY (WTP) HIGH PRICE: Mediating Role of Herbal Brand Credibility and Word-of-Mouth in Ghana

Paper Details
Authors:
Peter Kwasi Oppong
Wilberforce Owusu-Ansah
Justice Boateng Dankwah
Joseph Owusu
Publication Date: 2023-07-07
Innovation and Socioeconomic DevelopmentBusiness, Management and AccountingBusiness and International ManagementSocial Sciences
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