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Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success

Paper Details
Authors:
Prasad Siba Borah
Courage Simon Kofi Dogbe
Wisdom Wise Kwabla Pomegbe
Bylon Abeeku Bamfo
Lawrence Kwabena Hornuvo
Publication Date: 2021-09-06
Environmental Sustainability in BusinessBusiness, Management and AccountingMarketingSocial Sciences
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Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success - KNUST Research Atlas