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MARKET ORIENTATION AND NEW PRODUCT SUCCESS RELATIONSHIP: THE ROLE OF INNOVATION CAPABILITY, ABSORPTIVE CAPACITY, GREEN BRAND POSITIONING

Paper Details
Authors:
Courage Simon Kofi Dogbe
Bylon Abeeku Bamfo
Wisdom Wise Kwabla Pomegbe
Publication Date: 2020-08-07
Environmental Sustainability in BusinessBusiness, Management and AccountingMarketingSocial Sciences
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