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Effect of Customer Relationship Management on Customer Retention in the Ghanaian Banking Sector

Paper Details
Authors:
Jerry Jay Kraa
Bismark Adanse Bonna
Aquila Hannah
Kankam Boadu
Publication Date: 2018-09-12
Customer Service Quality and LoyaltyBusiness, Management and AccountingOrganizational Behavior and Human Resource ManagementSocial Sciences
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