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Does export product adaptation enable customer value creation? An examination of Finnish exporters

Paper Details
Authors:
Eleni Tsougkou
Jοãο S. Oliveira
John W. Cadogan
Ian R. Hodgkinson
Tommi Laukkanen
Vicky M. Story
Nahid Yazdani
Nathaniel Boso
Publication Date: 2017-01-01
Global Trade and CompetitivenessBusiness, Management and AccountingStrategy and ManagementSocial Sciences
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