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Which UGC features drive web purchase intent? A spike-and-slab Bayesian Variable Selection Approach

Paper Details
Authors:
Richard Afriyie Owusu
Crispin M. Mutshinda
Imoh Antai
Kofi Q. Dadzie
Evelyn Winston
Publication Date: 2016-01-21
Digital Marketing and Social MediaSocial SciencesSociology and Political ScienceSocial Sciences
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