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Eric Ato Mackin

Marketing and Corporate Strategy

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Research Summary

(inferred from publications by AI)

A researcher focuses on examining factors influencing technology adoption and user behavior across diverse social contexts, including individual and group levels, with a particular emphasis on how individuals and consumer groups make purchasing decisions together in various settings.

Research Themes

Collaboration Network

No collaborations found in the dataset.

About This Profile

This profile is generated from publicly available publication metadata and is intended for research discovery purposes. Themes, summaries, and trajectories are inferred computationally and may not capture the full scope of the lecturer's work. For authoritative information, please refer to the official KNUST profile.